Summer Americana Stills

I art directed and photographed this still-life story for Tuckernuck, building each frame around a simple summer palette: faded denim, sun-washed red, woven leather, and crisp white cotton.

I wanted the flat lays to feel considered without becoming overly perfect, more like the pieces had been gathered for a long weekend than arranged for a catalog. Each image still needed to show the product clearly, but the collection also deserved a world and a feeling of its own.

Art Direction: Serge Jj. Koffi | Photography: Elkin Jaramillo