Tuckernuck Campaign
I art directed this campaign for Tuckernuck in upstate New York and ended up photographing it as well. The concept was a quieter take on Americana, shaped by open fields, old architecture, and the kind of fall light that makes everything feel a little more familiar.
We kept the styling polished but allowed the setting to do a lot of the work. The goal was never to turn Americana into a costume. We wanted the story to feel warm, lived-in, and distinctly Tuckernuck, with enough structure to hold the campaign together and enough freedom for the day to surprise us.
Art Direction + Photography: Serge J. Koffi
Project: Tuckernuck Location: Upstate New York
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![Living room with a unique fireplace featuring a white abstract face sculpture on the wall above it, surrounded by hanging green plants, books, and artwork.]()
Editorial | Laguna Beach
An editorial captured for Studio McGee, centered on light, texture, and the quiet rhythm of a lived-in space. The work extended into a lifestyle guide, allowing the imagery to move naturally beyond the studio and into the pace of Laguna Beach.
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![A plate of microgreens on top of a salad with pink onions, set on a patterned shallow bowl. In the background, a tall glass of frothy white beverage with a straw and lemon slice, and a blurred bowl of chips or bread, with a cocktail in a coupe glass in the far left.]()
Sabrosa Restaurant | Montréal
An intimate look at Sabrosa, captured in Montréal with a focus on atmosphere, texture, and restraint. The imagery leans into quiet details, light on the table, thoughtful plating, and the rhythm of a space designed to be experienced slowly.
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![A woman sitting on a white metal chair outdoors, wearing a cream-colored outfit, with a stone sculpture of a woman beside her, surrounded by lush green trees and bushes in the background.]()
Valentina Grilli | Cesena, Italy
This was a personal shoot with Valentina while spending time in Cesena. There wasn’t a big concept—just a desire to slow down and notice the quiet beauty of Italy as it revealed itself.
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![A ballet performance in an ornate theater with a large chandelier, featuring dancers in formation on stage.]()
Washington Ballet x Tuckernuck
A collaborative shoot with Washington Ballet for Tuckernuck, created around a shared appreciation for craft, movement, and tradition. Cashmere sweaters were gifted to the dancers, allowing the imagery to live at the intersection of softness and strength.
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![A woman with short curly brown hair wearing a pink and brown striped suit with a bow tie, leaning against a stone wall on a staircase, holding a railing.]()
Editorial | Montréal
An editorial captured in Montréal, shaped by the city’s architecture, movement, and quiet elegance. The focus was on balance, structured silhouettes against softened moments, allowing the surroundings to guide the pace and tone.
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![Art Direction | Editorial]()
Editorial | Palm Beach
A Palm Beach editorial shaped through art direction and collaboration. Captured by Jahn Chavez, the images lean into texture, tone, and a sense of play—kept simple, intentional, and light.
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![A chef decorates plates with small green leaves and white dollops of sauce under dim lighting.]()
Cantina Veggiani | Mercato, Italy
This was an intimate restaurant shoot at Cantina Veggiani, captured during an evening shaped by conversation, food, and shared presence. The focus was on the feeling of the space—hands at the table, light in motion and moments between friends.
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![A woman in a white bikini top and light-colored shorts stands among green bushes and rocks with a tall palm tree behind her, overlooking a beach and sky.]()
Creative Work
This space holds a collection of projects shaped by collaboration, curiosity, and care. Each body of work reflects an ongoing practice of making things intentionally, paying attention to texture, feeling, and the quiet details that give an image its life.
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![A brown horse with a white stripe on its face leaning over a white stable door, with two pairs of black and green riding boots on the ground in front of the stable door.]()
Editorial | Barbour x Tuckernuck Middleburg '25
Art direction for Barbour x Tuckernuck, captured in Middleburg and shaped by the landscape itself. The focus was on simplicity and ease, bringing together heritage, utility, and the quiet warmth of gathering outdoors.
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![View of green rolling hills and farmland through an open window.]()
Agriturismo | Bagno di Romagna
This wedding was captured while spending time in Italy, surrounded by the stillness and warmth of Bagno di Romagna. The day unfolded slowly, shaped by the place as much as the people in it.
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![Painting of a biblical scene with a man kneeling and holding a cross, kneeling before a table with skulls, set in a gold frame within a church altar.]()
Emilia-Romagna | Millan, Italy
A visual pilgrimage through Emilia-Romagna and Milan, capturing Churches, street life, and fleeting moments of quiet beauty.
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![A woman standing outdoors in a natural setting, holding a wide-brimmed hat, wearing a denim shirt and wide-leg pants, with trees and foliage in the background.]()
Zaca Lake Editorial | California
I shot still life and BTS for a Tuckernuck editorial at Zach Lake. It was one of those locations that makes you slow down, quiet, remote, and really calm. I spent the day tracking the light, textures, and the in-between moments.
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Catalog Still Life
This is the Spring Catalog project I worked on for Tuckernuck— I kept everything clean and product-forward, focusing on shape, texture, and the small details that make the shoes feel elevated fresh, polished, and still very Tuckernuck.
